In the future, products with the best user experience will be those where the technology fades into the background. With lots of buzz around autonomous products, there are more nuances to experiences of the future.

We see a separation between autonomous and responsive products: Autonomous product deliver services and tasks with minimal human oversight.

Our focus is enabling responsive products that are human-centric and focused on the intent and preferences of users. By taking into account human factors, context, and learning what they should do in different situations, we can make products seem enchanted.

To create responsive systems, we incorporate the human by understanding context, preferences, and other data streams to create the optimal UX.